This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical errors or incoherent thoughts. This is a practice to help me share things that are valuable without falling apart from the pressure of perfection. 

“__able is an investment fund focused on supporting visionary, early stage brands in positive living.

We aim to support passionate entrepreneurs building inspiring brands that will make the daily lives of consumers healthier, happier and more meaningful. We use positive returns to create positive results for consumers’ everyday lives. We are open to different paths to growth and exit strategies and this flexibility is central to the promise that we make our brands: we’re here to help you do well while doing good.

We are focused on areas that have historical stigma often resulting in underserved markets. This is where we see the opportunity:

Mental Health

Aging Women’sHealth


Coaching &

Continued Learning

Sexual Wellness




Clean Market


Amanda Eilian


Amanda has been actively investing in early stage consumer companies for the last decade, drawing on her experience as an institutional investor and entrepreneur. Previously, Amanda was the co-founder of Videolicious, an enterprise video creation platform backed by Amazon, and served as its President from 2007 to 2019 when it was acquired by a multinational strategic buyer. Amanda was instrumental in the launch and growth of Videolicious to over 5 million users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and became Two Harbors Investment Corp., a $3 billion REIT (NYSE:TWO). Amanda began her career in private equity and mergers and acquisitions. Amanda is a Truman Scholar and received her MBA from Harvard Business School where she was a Baker Scholar, and graduated Magna Cum Laude from Georgetown University School of Foreign Service with Honors in Economics. Amanda serves on the Board of Directors of Juice Beauty, the largest organic skincare brand in North America, and on the Board of Directors of the Melanoma Research Alliance, the largest private funder of melanoma research. She is also a member of the Tech:NYC Leadership Council. Amanda resides in New York City with her husband and four children.

Lisa Blau


Lisa has spent the last decade as an active angel investor focused on consumer businesses, often in the health, wellness and active lifestyle space with a particular interest in supporting women-led entrepreneurial ventures. Previously, Lisa co-founded, a daily email newsletter on healthy living tips and trends that was acquired by Tasting Table. She also helped build and launch Portero, an online luxury goods auction platform sold to Richemont. She has experience building businesses from the ground up with partners such as AOL, Amazon, Kleiner Perkins and The Pilot Group. Lisa started her career as a producer at CNN. She is a Board Member of The New York Public Library, KIPP New York, and The Mount Sinai Parenting Center. Lisa also sits on the Steering Committee of the Leadership Now Project, a membership organization of business professionals committed to renewing democracy. She has a B.A. from Duke University and an M.B.A. from Harvard Business School. Lisa lives in New York City with her husband and three children.

Alison Ryu

Managing Director

Alison has been investing in consumer brands for nearly a decade. Prior to Able Partners, Alison was a Managing Director at CircleUp Growth Partners where she led several investments in early stage consumer brands. During her time at CircleUp, Alison sat on the board of Kosas Cosmetics, Nutpods, Pop & Bottle, The Coconut Cult and Mented Cosmetics. Prior to CircleUp, Alison was a Vice President at TSG Consumer where she invested in consumer and retail brands and worked closely with the e-commerce investments in their portfolio. She spent a year as an operator on the executive team of, one of the TSG portfolio companies, where she led brand marketing and product development. Before TSG, Alison worked in investment banking at J.P. Morgan in the Consumer & Retail Group. She holds a B.A. in Economics from Harvard University and currently lives in San Francisco with her husband.”

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