by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Google is the biggest search engine in the world. Google Ads is Google’s main source of revenue. The number of daily searches on Google is 3.5 billion. 1.2 trillion searches per year worldwide. 93% of online experiences begin with a search engine. A lot of those...
by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Paid results are being paid to be displayed by an advertiser. On Google, they are called “Google Ads”, formerly known as “Google AdWords”. Advertisers pay for each click or view. Ads have often been written by advertisers and send you to dedicated pay-per-click...
by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Organic results are listings of web pages that appear as a result of the search engine’s algorithm Shows that the keyword query was relevant, the website is trusted, and the website provides a good user experience Looks at things like bounce rate, average session...
by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Web pages served to users when they search for something online using a search engine. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. Search engines customize the experience for their users....
by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Experience the need for an answer, solution, or piece of information. Formulate that need in a string of words and phrases, also known as “the query.” Enter the query into a search engine. Browse through the results for a match. Click on a result. Scan for a solution,...
by Tyler Bryden | Jan 3, 2021 | Marketing, Search Engine Optimization
Two major functions: 1.Crawling and building an index 2.Providing users searching a ranked list of websites they’ve deemed the most relevant Web crawlers are responsible for finding information that is publicly available on the Internet. Information identified by the...
