Acquisition in Google Analytics is an important section that helps you understand where your traffic comes from. When you combine that with goals it is powerful.

  • Direct is traffic when users have typed your website URL directly into their browser.
  • Referral is any traffic from any other website that has a link to your website.
  • Social is traffic from any of your social media profiles.
  • Other is anything else that Google Analytics can’t determine.
  • Email is traffic that has come through emails and newsletters
  • Paid Search is traffic that comes through AdWords Search
  • Display is traffic that comes through AdWords Display Ads

You can find this information in Google Analytics.

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