How To Use Google Trends To Optimize Your Marketing

This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical errors or incoherent thoughts. This is a practice to help me share things that are valuable without falling apart from the pressure of perfection. 

How to use Google trends to optimize your marketing and content.

Fewer searches are going to websites. 50% of searches did not result in a website click for the first time in a month in 2019. 

Featured snippets are growing in adoption. 

https://trends.google.com/trends/explore?date=now%201-H&geo=US&gprop=youtube&q=technology

“artificial intelligence technology solution”

“future technology”

Search Queries I am interested in:

– analyze media

– quantified self

– biohacking

– media analysis

– artificial intelligence

Notes

Google search vs YouTube search

Date filter/time filter.

Geographic region. 

Topic vs search query

Other options:

Google Keyword Planner

https://ads.google.com/home/tools/keyword-planner/

Neil Patel’s UberSuggest

https://neilpatel.com/ubersuggest/

SEMRush

https://www.semrush.com/dashboard/

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