- Paid results are being paid to be displayed by an advertiser.
- On Google, they are called “Google Ads”, formerly known as “Google AdWords”.
- Advertisers pay for each click or view.
- Ads have often been written by advertisers and send you to dedicated pay-per-click landing pages.
- Advertisers are bidding on keywords that they consider valuable.

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Is Canada a Puppet in Global Politics?
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