What Are Our Customer’s Pain Points?

What are our customer's pain points?

This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical errors or incoherent thoughts. This is a practice to help me share things that are valuable without falling apart from the pressure of perfection. 

In this live learning, I ask what are our customer’s pain points? I’ve shared other articles on how to identify customer needs. This is bit different. A bit deeper. Gutteral in a sense. It’s sad but pain motivates. The deeper we can empathize with our current and prospective customers the better we will be. And, to be honest, we’re not really trying to even look at our customers as customers so this is a bit weird. We’re all just people. We’re here to try to help and make a happier, healthier world. If you want to join that mission please feel encouraged to reach out with the details at the bottom of the article.

Also, I take into consideration, I am a customer. I use the application every day. So, I may even explore my own mind while also hypothesizing and learning from others. I love live learning!

Rough Brainstorm

  1. We have to deal with too much information
  2. Analyzing video, audio, and text is hard and time-consuming
  3. No system combines audio, video, and text notes really well
  4. Evernote, Notion, and Roam Research don’t give self-analytics
  5. We get nervous about communication and want to improve
  6. We don’t feel self-aware enough
  7. We feel lost in this world sometimes
  8. It is hard to find purpose
  9. It’s hard to trust others sometimes
  10. The mental health care system is inadequate and we’re forced to take care of ourselves

Note: I should start to categorize these. For example, some are mental health, some are productivity.

Customer Pain Points from WordStream

Here is an amazing snippet from an article from WordStream:

“Although you can think of pain points as simple problems, they’re often grouped into several broader categories. Here are the four main types of pain points:

  • Financial Pain Points: Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend
  • Productivity Pain Points: Your prospects are wasting too much time using their current provider/solution/products or want to use their time more efficiently
  • Process Pain Points: Your prospects want to improve internal processes, such as assigning leads to sales reps or nurturing lower-priority leads
  • Support Pain Points: Your prospects aren’t receiving the support they need at critical stages of the customer journey or sales process

Regardless of what’s causing the pain, you now have a pain point you can counter in your marketing. Remember our list of pain points from earlier in this post? Let’s take a look at the pain points we identified, and see how we could address them in our marketing:

  • Financial: Emphasize lower price point (if applicable), highlight the average savings of your client base, use language that reiterates better ROI
  • Productivity: Highlight reductions in wasted time experienced by current customers, emphasize ease-of-use features (such as at-a-glance overviews or a centralized dashboard)
  • Processes: Mention current/planned integrations with existing products/services (i.e. Slack’s integration with Dropbox and Salesforce), highlight how your product/service can make typically difficult/time-intensive tasks easier
  • Support: Help the prospect feel like a partner by highlighting your after-market support, use connecting language (“us,” “we” etc.) in your copy”

It is late so I’ll just leave that for now. I’ll be back 😊

Thank you for live learning with me!

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