Conversion Rate Optimization

I’ve spent years on conversion rate optimization. But, it is a skill that demands refinement constantly. I will be updating this post as I go. 

I’m currently doing my own conversion rate optimization for my app at https://speakai.co and for some of the long-term customers I’ve had. 

One of the things I haven’t done a good enough job of is set up legitimate experiments. I liked this and thought you may too:

Setting Up Your Hypothesis

Hypothesis Kit 3. Thanks to Colin Mcfarland, Lukas… | by Craig Sullivan | Medium
https://medium.com/@optimiseordie/hypothesis-kit-2-eff0446e09fc

This one was is really simple but beautiful and gives you a simple hypothesis kit:

1. Because we saw ___________ (data/feedback)
2. We expect that __________ (change) will cause _________ (impact)
3. We’ll measure this using _________ (data metric)

Introducing our hypothesis framework | Conversion.com
https://conversion.com/blog/introducing-hypothesis-framework/

Test Hypothesis Creator
https://michaelkjeldsen.com/wmcr/test-hypothesis-creator/

Convert Hypothesis Generator: Free Tool for A/B Testers
https://www.convert.com/hypothesis-generator/

Research

best metrics analytics dashboard google conversion rate optimization cro growth marketing saas 2020 – Google Search

14 Best Google Data Studio Examples to Copy in 2020 | Directive
https://directiveconsulting.com/institute/blog/best-google-data-studio-examples/

Top 18 SaaS Analytics Tools for 2020 (By Use Case)
https://www.crazyegg.com/blog/saas-analytics-tools/

Top 10 Conversion Rate Optimization Tools & Tips in 2020 and Beyond | NuSpark Consulting
https://nusparkconsulting.com/conversion-rate-optimization-tools/

8 Best Conversion Rate Optimization (CRO) Software | Blog Visitor Queue
https://blog.visitorqueue.com/8-best-conversion-rate-optimization-cro-software/

42 Must Have CRO Tools for 2020 (Vetted for CRO Agencies) – A/B Testing Software
https://www.convert.com/blog/optimization/42-cro-tools-for-your-cro-agency-2020/

7 Underused Google Analytics Reports for Conversion Insights | CXL
https://cxl.com/blog/under-utilized-google-analytics-reports-conversion-insights/

Best Conversion Rate Optimization Software Tools of 2020
https://sourceforge.net/software/conversion-rate-optimization/