I love PPC because of the speed, control, and ability to optimize quickly based on results. It’s goofy I know, but the first time I knew I loved marketing was watching Matthew McConaughey in “How to Lose a Guy in 10 Days”. In the movie, Matthew is working on all these creative projects and drawing and designing. There are lots of companies, agencies, and people still doing this today. But, in a lot of ways, marketing has changed.
It is much more data-driven. Creative work has been democratized by things like Canva, Fiverr, UpWork, and easy access to professional technology as a freelancer. People don’t like to pay for creative in the same way aren’t. Especially, when they can’t link it to success.
PPC allows you to track important metrics like phone calls, sales, form submissions and leads generated with deep integration into analytics and a focus on return-on-investment (ROI). I have worked in PPC for almost 4 years now and have seen both explosive victories and expensive losses. But, when done right, PPC a powerful way to drive targeted, relevant traffic, get sales and leads, and access a wealth of data to improve marketing moving forward.
As a consumer, what is your perception of paid ads? Do you know which ones are paid and which ones aren’t? Do you click on them? How have PPC ads influenced your purchasing decisions?
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