How To Make Your Google Analytics Data More Accurate

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This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical errors or incoherent thoughts. This is a practice to help me share things that are valuable without falling apart from the pressure of perfection. 

Sometimes you have moments where you’ve been relying on data, and all the sudden you realize it has been inaccurate. The decisions you’ve making, the knowledge you believe you have stem from this information. It hurts when you get it wrong. Especially, if it affects other people negatively.

What if you’ve told your employees, or investors, or customers, or other shareholders impressive stats that turned out to be far overblown? What if there are errors you believe are only happening minimally but you find out are happening all the time? 

These are some of the reasons it is important to try to get accurate data.

Google Analytics

I am currently focused on Google Analytics as I am doing some optimizations on my own web properties. 

Ad Blockers – Are They Affecting Your Income? (What to Do)

How Much Data Is Missing from Analytics? And Other Analytics Black Holes – Moz
https://moz.com/blog/analytics-black-holes

  1. Moz says you lose around 10% from Ad Blocker. 
  2. Google Tag Manager can be 1% to 5%
  3. Dark traffic that didn’t really come from direct.


Are Ad Blockers blocking Google Analytics? – DEV
https://dev.to/attacomsian/are-ad-blockers-blocking-google-analytics-1e5j

How to prevent your analytics data from being blocked by ad blockers
https://www.freecodecamp.org/news/save-your-analytics-from-content-blockers-7ee08c6ec7ee/

Lower Conversion Rate due to AdBlockers vs. Is my Google Ads profitable? – Google Ads Community
https://support.google.com/google-ads/thread/29075488?hl=en

Make sure your data is accurate

Why Your Google Analytics Data is Wrong and How To Fix It | Hinge Marketing
https://hingemarketing.com/blog/story/why-your-google-analytics-data-is-wrong-and-how-to-fix-it

Is Google Analytics accurate? 6 common issues and how to fix them
https://blog.littledata.io/2019/05/27/is-google-analytics-accurate/

Why Is Google Analytics Inaccurate?
https://www.crazyegg.com/blog/why-is-google-analytics-inaccurate/

29 Common Google Analytics Data Errors And How To Fix Them
https://neilpatel.com/blog/google-analytics-data-errors/

Inaccurate Google Analytics – Why Google Analytics is Wrong and How to Fix It
https://www.orbitmedia.com/blog/inaccurate-google-analytics-traffic-sources/

The Ultimate Guide to Google Analytics in 2020
https://blog.hubspot.com/marketing/google-analytics

Filter out yourself and internal team

How To Exclude Your IP Address From Google Analytics
https://onlinemediamasters.com/exclude-ip-address-google-analytics/

How do I exclude internal traffic in Google Analytics?
https://brianclifton.com/blog/2019/11/07/filter-internal-staff-from-google-analytics/

Identifying and Filtering Internal Traffic from Google Analytics | Bounteous
https://www.bounteous.com/insights/2020/02/13/filter-and-exclude-internal-traffic-google-analytics/?lang=en-ca

How To Exclude Your IP Address From Google Analytics
https://onlinemediamasters.com/exclude-ip-address-google-analytics/

How to Filter Out Internal Traffic in Google Analytics | WEBRIS
https://webris.org/set-google-analytics-filter-internal-traffic/

5 ways to exclude your own visits from Google Analytics | daniloaz.com
https://www.daniloaz.com/en/5-ways-to-exclude-your-own-visits-from-google-analytics/

How To Filter Remote Workers Traffic Out Of Analytics | Liberty Digital Marketing
https://www.libertymarketing.co.uk/blog/how-to-filter-remote-workers-traffic-out-of-analytics/

How to Exclude Yourself from Google Analytics – inPixelHaus
https://inpixelhaus.com/blog/exclude-yourself-from-google-analytics/

Using Filters & Exclusions to Improve Google Analytics Data
https://www.meticulosity.com/blog/filters-to-improve-google-analytics-data

Most important conversion-focused metrics

15 Important Conversion Metrics & Business KPIs You Should Track
https://www.searchenginejournal.com/content-marketing-kpis/business-conversion/

The 8 Most Important Conversion Metrics You Should Be Tracking
https://neilpatel.com/blog/the-8-most-important-conversion-metrics-you-should-be-tracking/

Top 4 Most Important Google Analytics KPIs – GA Connector
https://gaconnector.com/blog/top-4-most-important-google-analytics-kpis/

19 Must Have Ecommerce Metrics: Improve Your Bottom Line (2020)
https://www.bigcommerce.com/blog/ecommerce-metrics/

How to calculate conversion rate in Google Data Studio

Conversion Rate in Google Data Studio – How to Calculate it for Two Metrics

How to calculate Conversion Rates in Google Data Studio

Google Search Console In Google Data Studio

Google Search Console | Data Studio template
https://datastudio.google.com/u/0/reporting/47c0dab4-fece-4956-8ea9-db9bdf127cf4/page/hmh8?s=iPV-kc_KxKM

50+ FREE Data Studio Templates to Automate SEO Reporting + Lots More
https://sheetsformarketers.com/data-studio-templates/

Google Data Studio Template: A Complete SEO Report by SEMrush
https://www.semrush.com/blog/google-data-studio-seo-template/

9 advanced Google Search Console reports for Data Studio & Google Sheets
https://supermetrics.com/blog/google-search-console-reports

Data Studio Report Gallery – Google Data Studio Templates
https://www.windsor.ai/google-data-studio-templates/

How to make a Search Console Dashboard in Google Data Studio
https://michaelhoweely.com/2019/03/19/how-to-make-a-search-console-dashboard-in-google-data-studio/

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This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical

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