How To Make Your Google Analytics Data More Accurate

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This is is part of my live-learning series! I will be updating this post as I continue through my journey. I apologize for any grammatical errors or incoherent thoughts. This is a practice to help me share things that are valuable without falling apart from the pressure of perfection. 

Sometimes you have moments where you’ve been relying on data, and all the sudden you realize it has been inaccurate. The decisions you’ve making, the knowledge you believe you have stem from this information. It hurts when you get it wrong. Especially, if it affects other people negatively.

What if you’ve told your employees, or investors, or customers, or other shareholders impressive stats that turned out to be far overblown? What if there are errors you believe are only happening minimally but you find out are happening all the time? 

These are some of the reasons it is important to try to get accurate data.

Google Analytics

I am currently focused on Google Analytics as I am doing some optimizations on my own web properties. 

Ad Blockers – Are They Affecting Your Income? (What to Do)

How Much Data Is Missing from Analytics? And Other Analytics Black Holes – Moz

  1. Moz says you lose around 10% from Ad Blocker. 
  2. Google Tag Manager can be 1% to 5%
  3. Dark traffic that didn’t really come from direct.

Are Ad Blockers blocking Google Analytics? – DEV

How to prevent your analytics data from being blocked by ad blockers

Lower Conversion Rate due to AdBlockers vs. Is my Google Ads profitable? – Google Ads Community

Make sure your data is accurate

Why Your Google Analytics Data is Wrong and How To Fix It | Hinge Marketing

Is Google Analytics accurate? 6 common issues and how to fix them

Why Is Google Analytics Inaccurate?

29 Common Google Analytics Data Errors And How To Fix Them

Inaccurate Google Analytics – Why Google Analytics is Wrong and How to Fix It

The Ultimate Guide to Google Analytics in 2020

Filter out yourself and internal team

How To Exclude Your IP Address From Google Analytics

How do I exclude internal traffic in Google Analytics?

Identifying and Filtering Internal Traffic from Google Analytics | Bounteous

How To Exclude Your IP Address From Google Analytics

How to Filter Out Internal Traffic in Google Analytics | WEBRIS

5 ways to exclude your own visits from Google Analytics |

How To Filter Remote Workers Traffic Out Of Analytics | Liberty Digital Marketing

How to Exclude Yourself from Google Analytics – inPixelHaus

Using Filters & Exclusions to Improve Google Analytics Data

Most important conversion-focused metrics

15 Important Conversion Metrics & Business KPIs You Should Track

The 8 Most Important Conversion Metrics You Should Be Tracking

Top 4 Most Important Google Analytics KPIs – GA Connector

19 Must Have Ecommerce Metrics: Improve Your Bottom Line (2020)

How to calculate conversion rate in Google Data Studio

Conversion Rate in Google Data Studio – How to Calculate it for Two Metrics

How to calculate Conversion Rates in Google Data Studio

Google Search Console In Google Data Studio

Google Search Console | Data Studio template

50+ FREE Data Studio Templates to Automate SEO Reporting + Lots More

Google Data Studio Template: A Complete SEO Report by SEMrush

9 advanced Google Search Console reports for Data Studio & Google Sheets

Data Studio Report Gallery – Google Data Studio Templates

How to make a Search Console Dashboard in Google Data Studio

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