Yoast SEO: the #1 WordPress SEO plugin
- Get more visitors from Google and Bing
- Attract more visitors from social media
- Increase your readers’ engagement
Readability check: increase the chances that people actually read your page
Online readers don’t read – they scan. Just like you are probably doing right now.
So you should write short sentences, add subheadings and use connecting words.
Do you think that’s a lot harder than it sounds? No worries. Yoast SEO will tell you exactly what to do, based on scientific research on readability, such as the Flesch Reading Ease score.
Full control over your breadcrumbs
Your breadcrumb can get messy because of several reasons. Some posts may be listed in several categories and appear with different breadcrumbs, for example.
With Yoast SEO you can set a primary category for your post, and determine the taxonomy for every single page on your website.
No duplicate content: avoid confusing Google
Your website can show the same content on various URLs, which might confuse Google: this is called a duplicate content issue.
Yoast SEO solves this by letting you indicate one URL as the original one – what techies like to call a canonical link. That way, Yoast SEO makes sure that your content is always found under the URL you want it to be found under. Simple.
Technical stuff in the background
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit.
Yoast SEO rolls out the red carpet for the search bots, making it super easy to crawl your site and find everything.
Basically, the plugin takes care of all the technical stuff for you.
But hey, if technical tweaking is your thing – more power to you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.